Serving 45+ countries across MENA & Africa

    Atlasimex MENA Regional Hub for Food & Beverage Distribution

    Delivering premium food, beverage, and consumer products across the MENA region.

    45+
    Countries
    500+
    Products
    25
    Categories
    2
    Regional Offices

    Strategic Excellence

    Regional Hub: Amman, Jordan

    Regional Hub: Amman, Jordan

    Regional management for 45+ countries across MENA & Africa. A professional team of 10 experts in sales, marketing, and supply chain operations.

    Our Mission

    With over 25 years of global experience, we bridge international innovation with regional needs. Our commitment goes beyond supply — we build strategic partnerships rooted in trust and quality.

    Leadership Team

    Led by seasoned executives with decades of global trade experience.

    Moussa Elomari Benchtibia
    Moussa Benchtibia
    Chief Executive Officer
    Osama Th. Fritekh
    Osama Fritekh
    Regional Director — MENA & Africa

    Our Brands

    Premium portfolio of food, beverage & consumer products

    PROMAX

    Flagship energy drink brand delivering powerful, refreshing energy for active lifestyles.

    X6

    Smooth refreshing energy drink with bold flavors and strong visual identity.

    MAX TIGER

    Bold high-energy beverage with unique fizz and strong flavor profile.

    NF

    Fresh fruity energy drink with vibrant everyday flavors.

    MERAT

    Premium food brand with 500+ products in 25 categories.

    Aveen — Floats juice — product packaging

    Aveen — Floats juice

    Aveen Floats juice — a refreshing juice experience enriched with real fruit pieces, delivering vibrant flavor, texture, and a naturally immersive taste in every sip.

    Aveen — juice — product packaging

    Aveen — juice

    Aveen juice — a smooth and refreshing juice crafted from carefully selected fruits, offering clean, vibrant flavor and pure enjoyment in every sip.

    FAMILY COOKIES — product packaging

    FAMILY COOKIES

    Premium Jordanian cookies with chocolate, nuts, honey, vanilla, oatmeal, and chocolate chips.

    Aveen — Tetra Pak — product packaging

    Aveen — Tetra Pak

    Aveen juice in convenient Tetra Pak — pure, refreshing fruit flavor, sealed for freshness on the go.

    Malt — 330ml Cans — product packaging

    Malt — 330ml Cans

    Non-alcoholic malt beverage in 330ml cans — rich, smooth, and refreshingly bold.

    Malt — 330ml Bottles — product packaging

    Malt — 330ml Bottles

    Non-alcoholic malt beverage in premium 330ml glass bottles — full-bodied flavor with a classic finish.

    Commodities — product packaging

    Commodities

    Essential food commodities — lentils, flour, bulgur, beans, chickpeas, sunflower oil, sugar, and long-grain basmati rice — sourced at scale.

    Selena — Moroccan Personal Care — product packaging

    Selena — Moroccan Personal Care

    Selena — authentic Moroccan personal care, from black soap to pure argan oil, rooted in natural tradition.

    Jelly Candy — product packaging

    Jelly Candy

    Playful fruit jelly candy for kids — soft, colorful, and irresistibly fun.

    Certifications

    BRCIFSFDAEUUSDA OrganicESMAHALAL ReadyKOSHER Ready

    Markets We Serve

    Comprehensive product categories for the MENA region

    Beverages
    Dairy
    Oils & Fats
    Sauces & Condiments
    Cookies & Biscuits
    Spices & Herbs
    Olive Oil
    Dates
    Dried Fruits

    Get in Touch

    Ready to partner with us?

    MENA Office

    Ar-Reyadah St. 36, Amman, Jordan

    Atlasimex MENA Regional Office — Amman, Jordan.

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    Headquarters

    C. Alejandro Dumas, 17, 29004 Málaga, Spain

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    Atlasimex

    MENA Regional Hub for Food & Beverage Distribution. Serving 45+ countries.

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    MENA Office

    Ar-Reyadah St. 36, Amman, Jordan

    Atlasimex MENA Regional Office — Amman, Jordan.

    Headquarters

    C. Alejandro Dumas, 17, 29004 Málaga, Spain

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